Having appeared in the American trade in 1956, Salem menthol cigarettes created a furor: having quickly won the domestic market of the country, they began to be exported, and in the same year entered in the category of the world leaders in sales of flavored tobacco products.
The secret of the success of the brand is in elaboration of aromatic qualities of cigarettes. At that time, American menthol cigarettes were associated only with one brand – «Kool».
But Kool cigarettes were issued based on the fans of good, intensive tobacco; it is a complex bouquet which was interrupted by a strong minty smell.
Salem cigarettes were created differently: they were composed of up to 15% of the Turkish (sweet, with a thick soft aroma) tobacco and menthol impregnation was performed not so concentrated.
As a result, having hardly appeared, Salem cigarettes became a godsend for all adherents of mint flavor and good tobacco bouquet.
The first half of the 60s was marked by active performances of smoking opponents.
Despite the drop in sales, Salem brand began producing cigarettes, harmoniously combined with the gentle and graceful feminine fingers.
100 mm standard was adopted enthusiastically by the market: the middle-aged ladies became the main consumers of the new concept of menthol cigarettes.
In the early 70’s Salem undertakes a radical change in the assortment. There is developed and produces Salem Extra Cool cigarettes brand, characterized by a high content of menthol.
The brightness of taste and availability of convenient solid box once again certainly bring Salem cigarettes to the leading positions of global sales.
The success is secured by the appearance of such variations as Salem Lights and Salem Lights 100’s. The visual imagery of the advertising of menthol cigarettes is made up of the most picturesque views of America. Salem cigarettes are bought everywhere, and seventy countries import this brand.
Today, Salem cigarettes are not less popular than in previous years. Changes in the list of the owners of the brand, experiments with the introduction of new types of cigarettes to the market affect the brand in the most positive way.
Products bearing the brand Salem name, constantly updated its assortment. Some of the varieties of Salem cigarettes are sold in the US alone. But most of the items are available throughout the smoking world.
The American city of Winston-Salem, that gave its name to the popular brands of cigarettes, is forever immortalized by the best sorts of tobacco products in the memory of connoisseurs of strong and aromatic smoke. Salem menthol cigarettes are the pride of the tobacco industry of the city!